Between industry, academia and university leadership.
Knowledge creates value when it changes something in practice. This conviction runs through my career: from purchasing at Bosch and my own consultancy in China to leading in higher education.
Industry
In 2013 I joined Bosch in Shanghai, first as project manager to the Vice President Purchasing Asia Pacific, then as Logistics Manager and Senior Purchasing Manager leading my own team. There I learned how supply chains work under cost pressure, cultural diversity and high speed. Bosch recognised my work with the innovation award “GS Inventory Reduction” in 2017 and the Robert Bosch China “Excellent Employee” award in 2018.
Entrepreneurship
In 2018 I co-founded Xiezhi Supply Chain Consulting in Suzhou, a university spin-off. We advised European companies in the automotive, machinery and solar industries in China, for example on logistics tenders. I was responsible for business development, projects and results.
Academia
Alongside, I completed a doctorate at TU Darmstadt on business relationships in China, specifically the role of guanxi in selecting logistics service providers. I have taught at Tongji University in Shanghai since 2014, as Affiliated Professor since 2021. I have edited two international volumes with Wiley and published a book with Springer.
University leadership
I have been Professor of Digital Business Management at DHBW since 2022. As Vice Rector and Dean in Lörrach, I led the Faculty of Business with 33 professors and oversaw central service units. Since October 2026 I have been Dean of Business at the DHBW Center for Advanced Studies in Heilbronn.
What drives me
Many graduates want to keep developing after their bachelor’s degree without leaving their jobs. They need study paths that fit their stage of life: part-time, reliable and demanding. That is what I work for at CAS.
What China taught me
You do not understand a country by confirming what you already think you know. I pass this on to students when we travel to China together.
- Education: Doctorate (Dr. rer. pol.), TU Darmstadt · Triple-degree master’s at LMU Munich, emlyon business school and Aston University · B.Sc. Business Administration, University of Bayreuth
- Languages: German, English, French, Chinese (basic)
- Memberships and networks: IEEE (Technology and Engineering Management Society) · Programme committee, IEEE TEMSCON Global · Mentor in “Traumberuf Professorin Plus” · Alumnus of the HFDlead leadership programme
- Short bio: In three lengths to copy on the Work with me page.